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Showing posts with the label RD Artist

1977 Gibson RD Artist

As we have discussed previously, in the 1970s, the big guitar manufacturers were pretty much taken over by large corporations. In the late 60s, CBS took over Fender. Gibson was acquired by a huge conglomerate named Norlin. (Along with Gibson, Norlin also took over Moog synthesizers). These corporations tried to apply large-scale manufacturing techniques and efficiencies to guitar construction. After all, as they figured, a guitar is just a piece of wood, like furniture. It should be easy to be able to increase production and profitability.  During the Norlin era of Gibson, quality control generally took a dive because of cost-cutting measures. These guitars are collectible today because they were made a half-century ago, but at the time, guitar players didn't particularly think these guitars were as good as those from the 1950s and 1960s. At the time, a Les Paul Custom would set you back about $600 plus another $95 for the case. That's almost unimaginable today, but at a time w